There are a few common mistakes people make when making how-to videos. Here are a few that you can easily avoid during video production:
Mistake #1: You Don’t Know your Audience
If you don’t know your audience, it’s almost impossible to create a useful animated video. Understanding who you’re trying to help will guide critical decisions about your videos. General information is helpful but thinking about the specific persona that represents your audience, what their challenges are, why they’ll watch your video, and what they like and don’t like will help you create a more targeted and detailed video.
Mistake #2: Trying To Make Your Video Perfect
Too often people worry about making their videos perfect. It is good to remember that perfection is an illusion. If you start with perfection, it can paralyze your creative process and you’ll have trouble getting started. Remember, the goal of creating an instructional video is to teach someone something, not to create a perfect video. When you need to learn something new, what do you do? You are probably looking for an explainervideo. And you are not alone.
Regardless of your industry, if you’re serious about teaching others, growing your business, or building an online course, instructional videos are the best delivery method. Research shows that when people are looking for answers to their questions, they prefer to watch a video. Actually:
● The majority of people prefer watching videos to accessing tutorial videos or informational content via text or audio.
● More than half of online shoppers report that explainer video helps them make purchasing decisions.
● Two out of three employees perform tasks better when instructions are provided visually and absorb information a couple of times faster.
● More than 70% of YouTube viewers turn to the platform for help solving problems.
● A massive amount of respondents prefer watching 2d videos and 3d videos to accessing informational or instructional content via text or audio
Mistake #3: Worrying Too Much About Equipment
It’s easy to get overwhelmed and feel like you don’t have the right tools to create quality videos.
Having the latest and greatest gear is fun, but not a necessity. Learn the basics and then start upgrading your tools. You don’t need fancy equipment to make great videos, and we’ll show you that later in this guide when we show you the equipment we use to make great videos.
To avoid these mistakes, hire a professional video production company to overcome all these issues. If you are looking for one, visit our website https://crftvideo.com/